Why WooCommerce is best for your online business: 10 proven reasons
With 23.43% of total e-commerce market share, WooCommerce is undoubtedly the best plugins for an online store. This is especially true for WordPress websites, as one out of five WordPress websites relies on WooCommerce to increase productivity and product management.
What is WooCommerce?
WooCommerce is a robust and widely adopted e-commerce solution, empowering millions of websites worldwide. Its flexibility, extensive plugin ecosystem, and continuous growth make it a top choice for online businesses.
The plugin provides essential e-commerce features, such as product listings, shopping carts, checkout processes, and payment gateways. With this plugin, you can easily sell both physical and digital products, set up subscriptions, and manage inventory for your online business.
WooCommerce currently has seven million+ active installations due to its easy-to-use user interface (UI), smooth integrations with themes, and, most importantly, extensibility.
So, why is WooCommerce so famous and adored by millions of online business owners and why is it the best for your online store?
Reasons why WooCommerce is best for your online store!
Flexible Ecommerce Platform
WooCommerce provides next-level flexibility and customization possibilities, when it comes to e-commerce businesses. The plugin is built on WordPress, meaning integration of the resource is much easier on this CMS‘s platform.
Whether you’re creating a WordPress website from scratch or just migrating the site, it comes in very handy and totally supports you during your transition.
Extensibility
WooCommerce is highly extensible due to its ability to be extended or customized. The plugin allows you to extend its functionalities and features with more add-ons and other extendable plugins. For example, you can enhance your store with SEO tools, payment gateways, shipping options and more.
You can also choose from a wide variety of themes, specifically designed for the plugin and its services. These themes control the visual appearance of your store, allowing you to create a unique and professional look.
Easy Setup
The plugin is very easy to install and setup for your site. The interface is beginner-friendly, making it accessible to both beginners and experienced users.
They also walk you through in most of the setup process. These tutorials help the users easily configure their shipping settings, payment gateways, and other details without much hassle.
Such a guided process and easy interface will also help you save valuable time and ensure smooth product promotion and income generation.
Large User Base
Nearly 8.7% websites on the Internet depend upon WooCommerce to power their online store. Also, being an open-source platform and having multiple millions of active installations, the plugin also has a very proactive and huge user base. With such a large user base, you’ll find abundant resources, tutorials, and community forums.
Also, being a part of the thriving ecosystem means continuous learning and development, updates, and compatibility with other plugins and themes. This plugin’s large user base ensures ongoing improvements and stability.
Open Source
WooCommerce is an open-source plugin for WordPress, which means it is freely available for anyone to use and modify. You don’t have to pay for the core version of the plugin, which significantly reduces your setup capital for your online store.
Being an open-source platform, this e-commerce plugin provides you with complete freedom and control over your e-commerce website. The plugin also integrates with virtually any service, providing you with the flexibility and scalability that you require for your business.
Efficient Product Management
The combination of WordPress and WooCommerce gives you the possibility of efficient product management for your online store. Online stores require very efficient management of their products, constantly changing or updating them.
With this plugin, you can easily add categories, tags and other attributes to properly manage your online store products. Furthermore, the plugin also provides the ability to enable customer reviews, so that your visitors can share their experiences with your products.
You can also add search filters, which make it easier for your site visitors to find specific items, enhancing their overall user-experience.
Easy and Secure Payment Gateways Integrations
WooCommerce has very easy payment gateways integrations for your online store. You can effortlessly set up popular payment methods like credit cards, PayPal, Stirpe and more.
The plugin also prioritizes your security. When you integrate your payment gateways, the transactions are encrypted and protected. Such features ensures that customers
SEO-Friendly
The plugin is inherently-search-engine-friendly. It also provides you with various features to properly optimize your website for SEO. WooCommerce allows you to customize your product URLs to relevant keywords. You can also create well-optimized descriptions with proper and targeted keywords.
Furthermore, the extensions and add-ons for this e-commerce plugin are SEO-friendly. Resources such as: Themes and Plugins are responsive, cleanly-coded, and lightweight.
Shipping Options
WooCommerce also offers several built-in shipping options to widen your online store’s reach and customer base. The plugin provides you with options to set shipping rates based on the location of the users.
You can also offer free shipping based on the conditions of the sale, like Order Total, Customers Location, quantity of the sale, etc.
And if you have a physical store, you can also set up options for customers to collect their orders directly from it.
Mobile-Friendly Dashboard
The WooCommerce dashboard (built on WordPress) allows its users to manage their products on any device. Automaticc (WooCommerce developer) provides mobile application for hand-held devices to manage their store.
The app consists of features like Real-Time Insights, Contactless Payments, Product management and Sales Metrics. You can also access your dashboard from a mobile application.
The mobile-friendly dashboard ensures that you can efficiently run your store from anywhere, keeping you connected and in control.
User Experience and Reviews (Real-life Examples)
We’ve garnered some of the use cases and experience they had from using WooCommerce for their online business. These use cases of the plugins will help you visualize the effects of this e-commerce plugin from their experience.
First of all, we visited G2, which is a trusted marketplace worldwide for discovering software, managing them and looking at its reviews. We then searched for reviews of WooCommerce.
Here are the findings:
As indicated in the image, WooCommerce has a total of 1,151 reviews and 24 discussions, with 4.5/5 ratings.
Let’s check out some of the reviews then:
While surfing through, we found detailed videos where users shared their experiences using the plugin.
One of the videos we came across was from James B., who is the marketing manager for a non-profit organization. He has given the plugin 7 out of 10 stars.
James explains in this video that he likes that this plugin is really helpful for creating a store in a matter of days and helps users with no prior experience with WooCommerce set it up easily.
Furthermore, he says that he doesn’t like that in order to increase the functionality of the plugin, you have to install a variety of add-ons and plugins. James adds on by saying that he currently uses 6 or 7 different plugins for his store, besides WooCommerce, to bring out the most features for his website.
Check out some more exceptional review videos on WooCommerce at G2.
Similarly, on WordPress.org, with a number of 4,311 reviews (at the time of writing this article), WooCommerce has the majority of 5-star ratings.
It is evident that the majority of users who have used the plugin prefer it and have found it helpful in running their businesses smoothly over the years.
Final Thoughts
In conclusion, WooCommerce stands out as the premier e-commerce plugin for WordPress websites, offering a comprehensive suite of features that cater to online businesses. Its extensibility, ease of setup, and large user base make it a reliable and adaptable choice for entrepreneurs.
The open-source nature of the plugin ensures cost-effectiveness and flexibility, while its efficient product management and secure payment gateway integrations provide a seamless user experience.
With its SEO-friendly design and mobile-friendly dashboard, the plugin empowers users to manage their online stores effectively, making it a top contender in the e-commerce market.
Whether you’re starting a new online store or looking to enhance an existing one, WooCommerce provides the tools and community support to help your business thrive.
FAQs
- Is WooCommerce free to use?
Of course, WooCommerce is an open-source plugin for WordPress that is freely accessible for use and modification, aiding in the reduction of setup costs for online stores. - What are some of its features that enhance SEO?
WooCommerce enables the use of SEO-friendly extensions and add-ons, the construction of optimized descriptions, and the tweaking of product URLs with pertinent keywords. - Why use WooCommerce for an online store?
The plugin is preferred because of its adaptability, simplicity in integrating with WordPress, and extensibility with regard to themes and add-ons. It facilitates inventory management, subscriptions, and both digital and physical goods. - How does it handle taxes?
You can set up taxes in this wonderful plugin, according to the location of the customer and yourself. Standard rates, discounted rates, and zero rates can be established and assigned to products or transportation methods, as required. - Can it handle different shipping methods?
Yes, WooCommerce supports the setup of diverse shipping methods, such as flat rates, free shipping, and local pickup. Additionally, it allows integration with carriers to obtain real-time shipping rates and provides extensions for more sophisticated shipping options. - Is the plugin suitable for international sales?
Indeed, WooCommerce is equipped to handle multiple currencies, languages, and tax rates, which makes it suitable for international sales. Additionally, you can utilize extensions to further improve its global capabilities.
