7 Characteristics That Makes Web Design Responsive in WordPress
WordPress is fully responsive but is your WordPress site responsive?
The website is an excellent medium for marketing and selling your products and services to a larger customer base. But in the era where users surf the internet through various devices with different screen sizes, it is vital to have a responsive WordPress website to reach all those users.
To help you with that, responsive web design comes into the picture. It is a great way to make your website effectively appear on all device screens whether it’s mobile phones, laptops, desktops or tablets. In another word, your website will be mobile responsive.
Do you know what makes a web design responsive? To find out, read this blog till the end. We are going to discuss the 7 characteristics that make your web design responsive in WordPress.
Why Responsive Web Design is Important?
The advancements in technology are rising and new smart devices of various screen sizes are getting launched into the market. Having a website which is optimized for a specific device isn’t a good idea these days. In that way, you will lose a huge amount of potential traffic and customers.
On the other hand, having a responsive web design will let you display your website effectively across various devices. It will help you to reach new potential website visitors without having to worry about device compatibility.
Characteristics That Make Your Web Design Responsive
Various factors make your web design responsive in WordPress, let’s take a look at them in detail:
All Display Size Compatible
As we discussed in the beginning, internet users surf websites through various devices having different display sizes and orientations. Hence, your web design must have the ability to adapt to different screen sizes so it can be accessed from any device.
A responsive design assists the website to resize itself according to the screen size. It change its orientation, resize images, adjust the font size and make the content look suitable. It helps to create a good user experience for your website traffic and build good relationships with them.
Display compatibility of web design will increase your reach to a larger user base. Additionally, it helps to
increase your conversion rates and revenue by showing ads and selling products to a larger customer base.
Installing a responsive template on your site is a great way to enhance its look and make it responsive. Divi, Ultra, Ocean WP, and Seed Prod are one of the best responsive WordPress templates that can bless
your site with responsiveness and their exciting features.
Website Loading Speed
Imagine, you visit a website to gather some quick information but it is taking several minutes to load. What will be your reaction to that? You will leave it and instead of waiting visit a new website to gather the information.
It can happen with your website too if your website is lacking good loading speed. Don’t worry, because the second characteristic of a responsive web design can save you from that. A responsive web design assists your site and its elements to load faster. It helps to decrease the bounce rate and increase the engagement rate on your website.
This reduces the waiting time for website visitors; hence, they tend to engage more with your site’s content, increasing your website’s retention rate. A good loading speed is good for SEO because search engines like Google want to provide a good user experience. Hence it prefers to rank websites having good loading speeds in the SERPs. Hence, it is must have characteristics that makes web design responsive in WordPress.
You can monitor your site’s loading speed through online tools such as Gtmetrix or PageSpeed Insights. Here, you can enter your URL in one of those and run the speed test to get your site’s speed. It will help you to track your site’s speed and take the necessary measures to maintain it.
Breakpoints
Breakpoints are the media queries, that are used to change to design and layout of your website according to the device. In simple words, breakpoints are the filters that assist the website to change its appearance to make it look professional and accessible across various devices.
With the help of breakpoints, you can get to know about the environment in which the site is running and also customize the design & layout of your website based on the width of the device and browser.
Image Resizing
The third characteristic of a responsive web design is image resizing. A responsive web design can resize images uploaded on your website according to the width of the browser and the screen on which the website is being displayed.
Since it is not possible to create and upload various versions of the same image to make it compatible across various devices. The image resizing feature of a responsive web design helps to display images across various devices without any hassle.
This characteristic helps to download and load the images quickly for the website visitors and reduces the waiting time for them. Google also gives priority to websites having fast-loading images on the top pages of the SERPs.
All Browser Compatibility
Just like devices, all of your website traffic is not going to visit your website through the same browser. Some might use Google Chrome, Linux or Microsoft Edge to reach your website. Hence it is a must for your website to be compatible with all browsers. It is also a important characteristics that makes web design responsive in WordPress.
The all-browser compatibility feature of a responsive web design allows your website to showcase it effectively and in a great way across various browsers. It is such an essential feature because there might be a chance that a specific browser can be banned in a certain region. It can make you lose potential traffic if your website is not compatible with all browsers.
All browser compatibility features of a responsive web design ensure that you get additional traffic from various browsers by making your website compatible with them.
Reflowing Content
Reflowing content simply means content that can adjust its width and layout according to the screen width and size. A responsive web design enriches the content on your website with the reflowing ability to optimize the layout of your site’s content according to the device screen.
It keeps the structure of the content intact and suitable according to the width of the screen no matter whether you are using a laptop, mobile phone, desktop or tablet. It also makes the content on your website accessible across various devices to provide the website visitors with a seamless content-consuming experience.
Relative Sizing
Relative sizing is an excellent characteristic of a responsive web design that allows the elements on your website to change their size and layout according to the width of the screen of a device or browser.
Due to relative sizing, the images and various elements on your website tend to change their layout to look perfect on the appeared screen. It also enables users to interact easily with your site’s various elements without worrying about the device screen size and compatibility.
Conclusion
These are the characteristics that makes web design responsive in WordPress. The type of devices people use nowadays is changing, it is not the era where people used to access the internet only through their desktops. Therefore, responsive web design has come into existence to make your website compatible with various existing devices. There are many WordPress themes which are designed fully responsive, mobile ready and SEO optimized.
All the seven characteristics we discussed in this blog make a web design responsive. Also, make sure your web design has all the seven characteristics to make your website look great and responsive on different devices.
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